Hey, I am Ya Shu, an Eindhoven-based graphic designer who loves branding, packaging and typography.
Knowing ourselves well distinguishes us from the rest. I enjoy conversation with people that helps figuring out who we are, what we want to do, and eventually leads to what really speaks for you, your ethos and spirits.
I focus on visual identity, and as branding is an experience more than that, I tend to think and help from a wider lanscape to shape an expressive identity and consistent brand experience. I strive to propose simple, effective, easy-to-use solutions for people, companies, and organisation. I craft every piece of work to a high quality, like an artisan.
I work worldwide for identity design of brands, events, packaging, digital and prints that help with your goal. Feel free to reach me out for potential collab or a cup of coffee.
