〇 Visual Identity
〇 Design Direction
As an alumnus of Guangzhou Zhixin High School, I was invited to create the identity of Aquatic Sport Association of Zhixin Alumni Association. It is a group of aquatic sports enthusiasts that share an adventurous, courageous DNA. They are the first ones to raise a glass, talk and laugh aloud, and never say no to challenges.
The identity of this non-commercial association focuses on visualising the community's common personality. For the sake of official usage of the school, it also requires the logo to pair with the traditional style alumni association logo. The custom-made logotype is inspired by the frequently seen triangle-shaped aquatic sports equipment, which shows the diversity of sports the association plays. The chunky letters and high-contrasted colours form an energetic, joyful visual impression. Predominately, the identity is applied to create off-line event materials, souvenirs and merchandise.
