〇   Brand Strategy
〇   Visual Identity​​​​​​​
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YMOAs is a startup founded by three Chinese pet lovers,based in the Netherlands. Being away from home, pets mean more than family members to them. These young people are dedicated to providing the best for their pets and encouraging like-minded pet owners to join them by offering curated pet supplies, products and knowledge. Their mission is to enrich the lifestyle of both pets and their owners, so they feel confident, supported and relaxed in their pet-caring journey.
Joining their venture at the very beginning, I developed a brand strategy and a comprehensive visual identity that captures their love for animals and the joyful experience they aim to deliver to their audience.

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