〇 Visual Identity
〇 Design Direction
As an alumnus of Guangzhou Zhixin High School, I was invited to create the visual identity for the Aquatic Sport Association of Zhixin Alumni, a community that unites aquatic sports enthusiasts with an adventurous, courageous spirit.
The identity visualises the community’s shared personality, bringing members together, while remaining compatible with the school’s traditional alumni logo for official use. The custom logotype, inspired by diverse triangle-shaped aquatic sports equipment, features chunky letterforms and bold, high-contrast colours to convey energy and joy. The identity is primarily applied across event materials, souvenirs, and merchandise.
